Today, we are excited to announce the immediate availability of the World’s first Mobility Rewards Program:

iMiles for the iPhone (direct iTunes link).

As you might be aware, we’re sponsoring Germany’s biggest independent iPhone Developer Conference, taking place in Cologne’s beautiful Wasserturm today and tomorrow.

During the conference we announced the public availability of the first mobile service we run under our own brand.

Please head over to the iMiles blog for all the juicy details!

So, what is iMiles?

Unlike airline frequent flyer programs that only reward you when you fly, iMiles participants earn miles for travel in any form, be it flying, driving, walking, using a bike or traveling by train. Using the iMiles application on their iPhone, participants earn miles as soon as they start moving.

The program comprises four different status levels ranging from Blue, the entry level, to Silver, Gold and the ultimate Black membership status.

Signing up involves simply installing the iMiles application and registering directly from your iPhone.

Once your account has been activated you start collecting miles by swiping your virtual iMiles membership card whenever you’re on the go.

Integration with Facebook and Twitter let you compete with friends and colleagues.

iMiles will be redeemable for exclusive promotions, special offers and more. Details will be available on the program blog at www.planetimiles.com.

iMiles rewards mobility in the truest sense of the word. The power of the iPhone application platform lets us harness location information to help iPhone users earn rewards for just doing what they would be doing anyway – traveling.

The idea of leveraging location in mobile apps in itself is an absolute no-brainer. We’re currently seeing lots of services that tie location to social networks, nearby friends and so on. Brightkite and Foursquare are two very popular examples. Though iMiles integrates with Facebook and Twitter, it’s not another social network. The program’s fundamental idea is to give something real valuable back to its users – and we are not thinking ads here.

A Developer API, which will facilitate integration between the iMiles platform and third party services is currently in private beta. If you’re interested: get in touch! We will be more than happy to discuss partnering options.

Help spreading the word!

If you want to blog, write or otherwise help spreading the word about iMiles, the official press release might help you with the details. High-quality images are also available. Feel free to use wherever you want!

Further reading

• The iMiles Program Site
• The iMiles Blog
• iMiles on Twitter: @planetimiles
• iMiles on Facebook