Mobile devices rapidly transform into ubiquitously connected, multi-media capable personal companions that are always within our arm’s reach. The Media Industry faces a disruptive change where the cellphone moves from being the third screen into the pole position. In fact, the young generation already spends more time watching YouTube and interacting with peers through mobile devices, than consuming traditional TV.

It’s not about taking Web 1.0 offerings to mobiles

Given the rapid growth of this new channel, it comes as no surprise that content management system vendors have started to promote reuse of their existing solutions to primarily aggregate content via RSS and other standards.

That’s why almost daily we see news reader type of applications hitting mobile app stores. However, recent studies conducted by Nielsen Norman Group and an enormous amount of publicly available enduser feedback clearly proof: This is the wrong path to go!

Nielsen concludes: The mobile web is about as tough to navigate as traditional website were 15 years ago.

The GrandCentrix Approach

While the GrandCentrix Platform also simplifies the integration of existing content, at the heart of our solutions is an emotionally engaging, visually stunning and interactive experience that lives up to the promises of the high quality television format our solutions accompany.

In the fight for attention we help the Media Industry to succeeded in delivering a satisfactory service at the right price.

It’s not as simple as news syndication. It’s about engaging the user, providing a pervasive experience that makes your audience come back time and again. Ultimately our solutions set the ground to expand into sustainable mobile marketing and monetization through targeted advertising.

In a nutshell

We help you to

• leverage multi-media capable mobile companions
• take existing content to the new first screen
• engage customers while they are on the go
• softly extend enterprise grade CRM strategies for the mobile audience
• facilitate monetization via mobile advertising and premium content offerings
• introduce a new level of large scale, parallel interactivity
• take “televoting” to the next level

Your GrandCentrix based services run inside our cloud, not requiring any upfront invests into hardware, licenses or maintenance.